Sales Management: Analysis and Decision Making Ed. 11 (eBook)

Overview: This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. 

ISBN: 9781000994384R180

Edition: 11

Publisher: Routledge

Format: Digital

IUK Course: MARK 374