Essentials of Marketing Research (EBOOK)

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data

ISBN: VitalSource 9780357463703

Author: Barry J. Babin and William G. Zikmund 

Edition: 7th

Publisher: Cengage Learning Services

Format: Ebook

K-Tech Course: BSM 285