Marketing Management, 4th European Edition (eText)

Hallmark features of this title

• Opening vignettes for each chapter place the material introduced in context. The vignettes are great classroom discussion starters, covering topical companies.
• In-text boxes provide vivid illustrations of the main concepts presented in each chapter, using actual companies and covering a variety of products, services, and markets.

• Marketing Insight boxes address a specific marketing topic, providing in-depth coverage and a better student understanding.
• End-of-chapter sections include questions that promote classroom discussion and student analysis, addressing today’s effects of the economic, environmental, and technological changes on the market.