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Essentials of Entrepreneurship and Small Business Management by Norman Scarborough and Jeffrey Cornwall (eText)

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Official Textbook for
American International University
Product details
  • Type DIGITAL, EDUCATION
  • Vendor aafaqeducation
  • SKU 9781292266084
  • University
    • American International University Kuwait

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Hallmark Features of this title

Practical tactics help budding entrepreneurs develop their skills.

  • Hands on...How To? Offers the foundation for entrepreneurial concepts, using individualized companies as examples.
  • You Be The Consultant prompts your students to play the role of consultant and advise the entrepreneur on the best course of action.
  • "Beyond the Classroom" questions are designed to engage your students and help them develop their analytical and critical thinking skills.

Concepts drawn from real business

  • “Follow a successful business plan” shows your students how to write a plan that will not only help them build successful businesses, but will also convince potential lenders and investors to put up financing for it.
  • Real-World Examples demonstrate how theory and key concepts apply in real life.

ISBN: 9781292266084

Author: Norman M Scarborough, Jeffrey R. Cornwall

Edition: 9th edition 

Publisher: Pearson

Format: eBook

AIU Course: ENT 305