Internet Marketing: Integrating Online And Offline Strategies (EBOOK)
INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.
ISBN: 9780357441275 Vitalsource
Author: by Debra Zahay (Author), Mary Lou Roberts (Author)
Edition: 4TH edition
Publisher: Cengage Learning
ktech Course: BSM 233