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Internet Marketing: Integrating Online And Offline Strategies (EBOOK)

SKU 9780357441275
Original price 22.000 KD - Original price 22.000 KD
Original price
22.000 KD
22.000 KD - 22.000 KD
Current price 22.000 KD


INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.

ISBN: 9780357441275 Vitalsource 

Author: by Debra Zahay (Author), Mary Lou Roberts (Author)

Edition: 4TH edition 

Publisher: Cengage Learning

Format: EBOOK

ktech Course: BSM 233

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