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ISE Marketing (PRINT)

SKU 9781265111946
Original price 30.000 KD - Original price 30.000 KD
Original price
30.000 KD
30.000 KD - 30.000 KD
Current price 30.000 KD


Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout.

ISBN: 9781265111946

Author: By Roger A. Kerin, Steven W. Hartley

Edition16th Edition

Publisher: McGraw Hill

Format: Print

ktech Course: BSM 178

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