BSM 279 Consumer Behavior
The course will introduce the student to understand and develop information about consumer behavior. Consumer behavior covers four basic domains; Psychological Core, Decision-Making Process, Consumer Culture and Consumer Behavior Outcomes. These four domain will be studied in depth to develop effective strategies and tactics to reach customer satisfaction. The psychological Core will cover areas related to motivations, ability, opportunities, memory and knowledge and attitude formation and change. The student will gain an understanding of the consumer decision process, including problem recognition, judgment and decision making on high & low effort, and post decision processes.
Original price 25.000 KD - Original price 25.000 KDOriginal price25.000 KD25.000 KD - 25.000 KDCurrent price 25.000 KD| /In stock
Overview Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and prov...View full detailsOriginal price 25.000 KD - Original price 25.000 KDOriginal price25.000 KD25.000 KD - 25.000 KDCurrent price 25.000 KD| /