Consumer Behaviour Ed. 5 (eBook)
SKU 9781529786224
Original price
25.000 KD
-
Original price
25.000 KD
Original price
25.000 KD
25.000 KD
-
25.000 KD
Current price
25.000 KD
Overview
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
ISBN: 9781529786224 VitalSource
Author: Zubin Sethna; Jim Blythe
Edition: 5TH edition
Publisher: Sage Publications Ltd (UK)
Format: eBook
ktech Course: BSM 279