MRKT 460 International Marketing
Marketing management problems, techniques and strategies needed to apply the marketing concept to the world marketplace. Understanding a country’s cultural and environmental impact on the marketing plan is emphasized, as well as competing in markets of various cultures. Worldwide consumerism, economic and social development, the spread of multinational corporations, business ethics, and current economic and marketing issues are examined.
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Original price 21.500 KD - Original price 21.500 KDOriginal price21.500 KD21.500 KD - 21.500 KDCurrent price 21.500 KD| /
International Marketing (eBook)
aafaqeducationIn stockPioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-r...
View full detailsOriginal price 21.500 KD - Original price 21.500 KDOriginal price21.500 KD21.500 KD - 21.500 KDCurrent price 21.500 KD| /