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MRKT 460 International Marketing

Marketing management problems, techniques and strategies needed to apply the marketing concept to the world marketplace. Understanding a country’s cultural and environmental impact on the marketing plan is emphasized, as well as competing in markets of various cultures. Worldwide consumerism, economic and social development, the spread of multinational corporations, business ethics, and current economic and marketing issues are examined.
  • 21.500 KD - 21.500 KD
    21.500 KD
    21.500 KD - 21.500 KD
    21.500 KD

    International Marketing (eBook)

    aafaqeducation
    In stock

    Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-r...

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    21.500 KD - 21.500 KD
    21.500 KD
    21.500 KD - 21.500 KD
    21.500 KD

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