Skip to content

BSM 280 Advertising and Public Relations

This course will provide students with a broad overview of advertising and promotion from an integrated Brand Promotion (IBP) perspective. It will focus on different area such as advertising and IBP in business and society, analyzing the environment for advertising and integrated brand promotion, the creative process, placing the message in conventional and new media, and integrated brand promotion. The course will cover diverse range of advertising theories & practices, advertising & promotion industry, advertising & promotion history, advertising & promotion society, advertising & promotion agencies, advertising & promotion media planning, advertising & promotion strategies, advertising & promotion creative techniques, advertising & promotion research, advertising & promotion social responsibilities, ethics in advertising & promotion, sales promotion.
  • 20.250 KD - 20.250 KD
    20.250 KD
    20.250 KD - 20.250 KD
    20.250 KD

    Advertising and Integrated Brand Promotion (EBOOK)

    aafaqeducation
    In stock

    Overview Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Sche...

    View full details
    20.250 KD - 20.250 KD
    20.250 KD
    20.250 KD - 20.250 KD
    20.250 KD

Compare products

{"one"=>"Select 2 or 3 items to compare", "other"=>"{{ count }} of 3 items selected"}

Select first item to compare

Select second item to compare

Select third item to compare

Compare