Advertising and Integrated Brand Promotion (EBOOK)

In stock
Details
Author: john smith
Regular price 20.250 KD
Product details
  • Type DIGITAL, EDUCATION
  • Vendor aafaqeducation
  • SKU 9780357721483
  • University
    • Kuwait Technical College

Do you have questions about this product?

Ask an expert!

Overview

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike.

ISBN: 9780357721483 VitalSource

Author: Angeline Close Scheinbaum; Thomas O'Guinn; Richard J. Semenik

Edition: 9th edition 

Publisher: Cengage 

Format: EBOOK

ktech Course: BSM 280