Overview
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
ISBN: 9781526471079 VitalSource
Author: Zubin Sethna; Jim Blythe
Edition: 4TH edition
Publisher: Sage Publications Ltd (UK)
Format: EBOOK
ktech Course: BSM 279
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