Consumer Behaviour, 8e (eBook)
SKU 9780357721377
Original price
24.500 KD
-
Original price
24.500 KD
Original price
24.500 KD
24.500 KD
-
24.500 KD
Current price
24.500 KD
Overview: Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment.
ISBN: 9780357721377
Publisher: Cengage
Edition: 8
Format: Digital
IUK Course: MARK 220