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Essentials of Marketing Research (EBOOK)

SKU 9780357463703
Original price 25.250 KD - Original price 25.250 KD
Original price
25.250 KD
25.250 KD - 25.250 KD
Current price 25.250 KD

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data

ISBN: VitalSource 9780357463703

Author: Barry J. Babin and William G. Zikmund 

Edition: 7th

Publisher: Cengage Learning Services

Format: Ebook

K-Tech Course: BSM 285

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