Overview: Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance.
ISBN: 9781266394461
Publisher: McGraw Hill
Edition: 4
Format: Digital
IUK Course: MARK 201
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