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Marketing Management, 4th European Edition (eText)

SKU 9781292405100
Original price 24.500 KD - Original price 24.500 KD
Original price
24.500 KD
24.500 KD - 24.500 KD
Current price 24.500 KD


Hallmark features of this title

Spark classroom discussion.
  • Opening vignettes for each chapter place the material introduced in context. The vignettes are great classroom discussion starters, covering topical companies.
  • In-text boxes provide vivid illustrations of the main concepts presented in each chapter, using actual companies and covering a variety of products, services, and markets.
Real-world data and examples emphasize the many aspects of marketing.
  • Marketing Insight boxes address a specific marketing topic, providing in-depth coverage and a better student understanding.
  • End-of-chapter sections include questions that promote classroom discussion and student analysis, addressing today’s effects of the economic, environmental, and technological changes on the market.

ISBN: 9781292405100

Author: Philip Kotler, Kevin Lane Keller

Edition: 4th edition 

Publisher: Pearson

Format: eBook

AIU Course: MKT 201

Delivery time

We'll send you the access code within 24 hours!

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