Sales Management: Analysis and Decision Making Ed. 10 (eBook)

Overview

This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. 

ISBN: 9781000651942

Author: Thomas N. Ingram; Raymond W. LaForge; Ramon A. Avila; Charles H. Schwepker Jr.; Michael R. Williams

Edition: 10th edition 

Publisher: Routledge

Format: EBOOK

ktech Course: BSM 283